Earlier

Before product design: nine years across advertising, agencies and a bank.

The role

Senior Art Director at Ogilvy Interactive (2006 to 2010), Senior Designer at The Monkeys (2010 to 2013), a freelance year across Reactive and Pusher (2014), then Senior Designer at Commonwealth Bank (2014 to 2015).

What I worked on

In advertising I was always in the digital teams, leading the thinking on how traditional campaigns could be rethought for digital. Over time that flipped: campaigns became digital-first, led by what we could actually build.

At Commonwealth Bank I worked on the mobile app, led the motion design, and worked on their new tablet application.

What I took from it

The bank gave me deep UX and research experience. We ran interviews with real users every week, and I learnt how to take that feedback and apply it to a product at scale. Advertising gave me the craft of the idea, and the habit of leading with what's possible.